Insight Creative: Miharo Innovation Lab

BRIEF: In 2021 Insight Creative launched their new Innovation Lab, fueled by a desire to do good, to be curious, and to experiment. The Lab is about taking great ideas and turning them into solutions that make things better for us, our clients and the world. It’s a place where we dare to imagine the impossible, push boundaries, create new rules and keep learning until great things happen. The Strategy and Creative teams at Insight Creative asked me to develop an identity that captures the vision for the Lab, connects it to the core brand, but at the same time differentiates it from business as usual. The desired brand needed to speak to imagination, a future-focus, innovation and pushing boundaries. Insight Creative also wanted it to be a system that could communicate a broad mix of innovation projects to an equally diverse range of audiences. 2022 INTERNATIONAL DESIGN AWARDS (IDA) - SILVER