Untold_

'Untold_' is a string brand designed for a university group project focusing on advertising and branding 'string', with my role being lead designer and ‘task manager’. Hence, Shapeless String by Untold_ was born, urging consumers to “revolutionise the mundane” by being more creative or adding meaning to seemingly ordinary items, like string. Untold_ uses obscurity to invite the ‘innovator’ target market to decide the strings purpose themselves, inspiring future transformation towards a more conscious society which ultimately values life’s little things through considered, sleek and cutting-edge design.